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Palace Skateboards is more than just a skateboarding brand—it’s a cultural phenomenon. Founded in London in 2009 by Lev Tanju, Palace quickly grew from an underground skate crew into one of the most recognizable names in streetwear. Known for its irreverent attitude, bold graphic designs, and tight-knit association with UK skate culture, Palace has carved out a distinct niche in the global fashion landscape.
Inspired by ’90s skate videos, VHS aesthetics, and British humor, Palace operates with a sense of authenticity that resonates deeply with fans. From its Tri-Ferg logo to its cheeky advertising, Palace isn’t just selling clothing—it’s selling a lifestyle.
Palace started with limited resources and raw ideas but gained momentum through its connection with the Palace Wayward Boys Choir (PWBC)—a collective of skaters known for their gritty, DIY skate videos. Their footage helped the brand gain exposure, particularly as skateboarding began merging more aggressively with fashion in the late 2000s.
Within a few years, Palace began drawing attention from both fashion insiders and skate purists alike. Its limited drops, unique aesthetic, and refusal to conform to traditional marketing helped solidify its reputation. By the mid-2010s, Palace was being stocked by high-end retailers like Dover Street Market and Selfridges, making it a staple of luxury streetwear.
Palace Skateboards Clothing is where fashion, functionality, and cultural commentary collide. Their clothing is heavily inspired by vintage British sportswear, retro rave culture, and skate fashion of the ’90s. Yet, every piece feels modern, often infused with subversive humor and unique design language.
Palace hoodies are iconic for their comfort and attitude. Often branded with the Tri-Ferg logo (sometimes reimagined with playful twists), these hoodies are staples in any streetwear rotation. They’re made with high-quality cotton and designed with both skaters and collectors in mind. Oversized fits, bright colorways, and tongue-in-cheek graphics make each release exciting.
Palace t-shirts are at the heart of the brand’s appeal. They feature loud graphics, sarcastic slogans, and pop culture references. Whether it’s a minimal logo tee or a wild full-print piece, Palace tees are wearable, collectible, and never boring. They frequently sell out fast, creating a hype-driven market similar to Supreme.
Palace jackets reflect both street and sport aesthetics. From Gore-Tex collabs to waterproof windbreakers and puffers, these pieces offer a blend of practicality and style. Many Palace jackets take cues from terrace fashion, British mod styles, and football culture—giving them a regional authenticity that’s rare in global streetwear.
Palace pants and denim are rugged, utilitarian, and designed with movement in mind. Their cargos, jeans, and track pants often feature subtle branding and unusual cuts. They balance form and function, making them ideal for both skating and styling.
Beyond clothing, Palace offers a wide range of accessories like caps, beanies, bags, belts, wallets, and socks. Their caps—especially the curved-brim 6-panel hats—have become emblematic of the brand’s influence. They often come with playful slogans embroidered on the back or side, offering a subtle nod to Palace’s ironic sense of humor.
Palace’s ability to blur the line between high fashion and skate culture is showcased through its impressive list of collaborations:
Adidas: This long-standing partnership has brought techwear, sneakers, and sporty pieces with co-branded flair.
Ralph Lauren: A shocking yet masterful collab that blended Palace’s street edge with Polo’s preppy roots.
Reebok, Crocs, Arc’teryx, Oakley, and even Stella Artois—Palace’s collaborations are unpredictable, disruptive, and always culturally relevant.
Each collaboration expands Palace’s reach without diluting its underground appeal.
Palace is often compared to brands like Supreme, Stüssy, and BAPE—but it maintains a very British identity. Where Supreme can feel calculated and BAPE can lean into luxury, Palace thrives on chaos and irreverence. Its use of absurdist humor, low-fi promo videos, and unpredictable drops makes it feel more personal and anarchic than its peers.
Palace doesn’t take itself too seriously, and that might be its greatest strength. It taps into the energy of the youth without being performative or forced. It also maintains credibility with skaters, thanks to an active skate team and continued support of skateboarding events and media.
The Tri-Ferg logo—designed by artist Fergus Purcell—is one of the most recognizable symbols in streetwear today. It features a Penrose triangle-style illusion with “Palace” on each side. This simple yet hypnotic emblem appears on hoodies, tees, decks, and accessories, often reinterpreted through cultural or seasonal lenses.
Over the years, Palace has spun the Tri-Ferg into themed versions—flames, flags, flowers, sports team colors—making it a collector’s dream.
What’s impressive about Palace is how it expanded globally while maintaining its underground spirit. With flagship stores in London, New York, Los Angeles, and Tokyo, Palace operates on a global level—but its tone and design language remain distinctively British.
Even as celebrities like Rihanna, Drake, Travis Scott, and Kanye West have been spotted wearing Palace, the brand hasn’t changed its voice. It still posts weird VHS-style edits, still drops surprise items, and still refuses to play by traditional fashion rules.
Despite the fashion success, Palace remains rooted in skateboarding. Their skate team—featuring Lucien Clarke, Rory Milanes, and Chewy Cannon—represents some of the best talent in the UK and Europe. Palace releases full skate videos, sponsors contests, and continues to release hardware like skate decks, wheels, and grip tape.
The brand’s success hasn’t distanced itself from the culture that birthed it. Instead, it has elevated skateboarding into high fashion without compromising its edge.
Shopping at a Palace store is like stepping into a conceptual art piece. The interiors are often wild—blending futuristic design with nods to skate culture and rave history. From mirrored walls to loud color palettes and custom sculptures, the stores enhance the Palace experience far beyond just browsing clothes.
Their in-store exclusives and first drops make them pilgrimage spots for fans and fashion lovers alike.
Palace Skateboards is more than a brand—it’s a voice for a generation that values authenticity, rebellion, and style. From the skate park to fashion runways, Palace has proven that underground movements can influence the mainstream without selling out.
Its clothing is bold, its team is respected, and its legacy is still being written. Whether you’re a skater, a fashion-head, or someone who just appreciates culture that doesn’t take itself too seriously, Palace has something for you