This article walks sellers through exactly how to add a discount to an Etsy listing using Etsy's built-in Sales and Discounts tool, found under Shop Manager's Marketing section. It covers setting up percentage or fixed-amount discounts, applying them to specific listings, categories, or the whole shop, and creating coupon codes for repeat customers or social media promotions. Beyond the technical steps, it also explains how to time discounts strategically around seasonal shopping periods or slow sales stretches, while protecting profit margins by accounting for Etsy's fees before discounting. The article closes…