How to Add a Discount to Your Etsy Listing (Step by Step)

Nothing draws new customers in and entices past shoppers to return faster than putting on a sale! Do you? Do you question how to add a discount to an Etsy listing? If you only knew where to start?! We guide you through exactly how that is and give you some pointers on getting actual, usable sales out of them.

Where to Find Etsy’s Sales and Discounts Tool

The website has an inbuilt tool that is used to set up sales. Here are the instructions to use it:

• Go to Etsy, log in to your account, and navigate to Shop Manager
• Click on Marketing in the left sidebar
• Click on Sales & Discounts
• And finally click on Create a New Sale

Here you can create sales either for single items, categories, or even the whole store.

Setting Up Your Discount

Now that you are within the Sales and Discounts tool, you will have to consider some essential points:

• Discount type: Select whether it will be a percent or a dollar discount
• Listings to apply to: Select individual products, categories, or the whole store
• Start and End date: Enter dates if you wish to have an end date for this sale
• Minimum Purchase Requirement: This is optional but comes in handy when setting a minimum purchase amount for a discount

When configured on Etsy, your item’s price will be updated accordingly, so shoppers who browse your shop will automatically see your sale price reflected with the Strike-through Price.

Creating a Coupon Code Instead

Should you prefer using coupon codes in lieu of automatic sales, there is another way of doing this on Etsy by creating coupon codes. This can be used for:

• Rewarding loyal customers with their own discount code
• Using coupon codes for promotional activities on social media or via email
• Giving discounts to new customers who visit your Etsy store

This can be done through the Marketing menu option, just like automatic sales, but this time choose the “Coupon Codes” option instead.

Timing Your Discounts Strategically

Spontaneous, haphazard sales actually diminish buyer trust after some time because your customers might hold off for the next sale as opposed to paying full price. If you do intend to send out a discount, schedule one around such occasions as these:

• Shopping seasons such as holidays and back to school
• Periods during which sales are slow, and additional traffic would benefit
• Disposing of old inventory or seasonal goods that are no longer relevant
• Promotions conducted by Etsy itself, when shoppers are in a buying mood

Watch Your Margins Before Discounting

Before offering any discount, you have to have done an honest assessment of your true costs—your materials, Etsy listing fees and transaction fees, and your shipping. A deal that sounds fantastic to buyers may simply make you less money per transaction if it cuts too much into your already tiny margins, even though it will bring more sales.

Promoting Your Discount Once It’s Live

For a discount to be effective, the consumers need to know about it. After the sale has been made, promote it through:

• Announcement banner in your store
• The social media websites that you follow
• The email lists in case you have any of your previous clients

Discounts that are not promoted do not often generate the desired outcomes.

Getting Help With Ongoing Promotions

Combined pricing along with your listings and the total efficiency your shop performs is simple to automate when running sales with help. That’s where Caasto’s Etsy USA account services come in, including a rate or strategy where we consist of a promotional method so your reductions are incorporated rather than just arbitrarily picked, in link to actual sales records as they continue coming.

You can find out more about the latest tips on running your sale by heading to Etsy’s sales guide, the section within the Etsy Seller Handbook.

Final Thoughts

Adding a discount to your Etsy listing is a fairly technical process; however, learning how to use discounts strategically requires a different type of understanding. Consider seasonality, don’t kill your margins too badly, and make sure people actually find out about the discount once it starts. When implemented smartly, discounts can attract new customers while not telling people that their product can only be purchased when on sale.